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What is content writing? Content translated into Vietnamese means the content of a problem or event. Writing content is writing content to convey messages and promote products and services.

So what is great content that can attract customers? The following criteria will help you evaluate and answer this question.

Convey the right “message” to the right customers

The articles you use on the website are aimed at the right target audience, meeting the requirements that customers are looking for. The more useful the information in your content, the more likely it is to convince customers and make them trust in using your products and services.

The writing in the article is logical and coherent

Images and website quality must always go hand in hand to create the best promotional effectiveness. Therefore, in addition to sharp images and eye-catching website design, the article content on the website must be logical and consistent. Rigor is shown in the sentences between paragraphs, there is unity between the article topic and the titles and content of the article.

Content answers the exact heart of the customer's problem

A great content must answer customers' questions about information related to products and services. Include why your product/service is the best? Does your product/service meet customer requirements? When the Content article answers the exact focus of the customer's concerns, it will definitely attract them.

Update trending and popular information

Articles that are updated with current trends will receive a large number of visits from Google Trends. Besides, the business's brand will also be seen more by customers.

Attractive content needs to provide accurate content

Good content that is considered attractive must provide information and content that is highly authentic and accurate. Therefore, it is necessary to invest time and effort to create quality content articles, avoiding the situation of collecting unfounded and unverified information that causes customers to lose trust.

Ensure the content covers technical SEO factors

Using standard SEO content writing techniques including the number of times the keyword appears, the position of the main keyword, the placement of secondary keywords, and reasonable division will help make the content better and more effective. This helps the website achieve higher rankings on Google search pages. At the same time, the website also receives more visits from customers.

Content in Marketing strategy is using articles to advertise products and services to customers and consumers. In the article, there needs to be a balance between sharing information and promoting products and services. To achieve this goal, the article should not be too long but also should not be too short. Because to convey all the necessary information, it is necessary to ensure that the content article must have a certain length.

In addition to the number of words, the content also needs to be rich to attract the reader's attention. Not only does it revolve around introducing the article, but it also needs to incorporate questions that readers are wondering and want to find answers to.

The influence of Content in Marketing strategy

The concept of Content in Marketing is relatively broad and it is best known for the purpose of PR promoting a business's products and services. There are also articles sharing useful information for those in need. But no matter the purpose, a quality content article will help you get the results you want.

How to write attractive content? This is a question that many people are interested in and to get the answer, please refer to the following suggestions.

Determine the type of content you deploy

For each different channel, we will need to write different types of content. Therefore, it is impossible to apply just one writing method to all content articles, or in other words, there is no standard content format. That is why the first important issue in creating quality articles is determining the type of content you will deploy.

Facebook, Social Content

The requirement for content articles on social networks Facebook and Social is that the content needs to be short, concise and contain important information. Before writing, the first thing you need to do is determine who your target customers are, their age, gender, living area, consumption habits...?

To quickly identify the information you are looking for, you can use Facebook's Audience Insights tool. After determining the next target audience, you will need to build the article content.

The content of the article must always be aimed at customers, helping them find the highlights and uses of the products and services that the business is promoting. In addition to concise content, pay attention to using attractive images or videos that attract customers to watch and follow.

Content Seo

How is SEO standard content writing done? SEO is the process of optimizing a website to increase keyword rankings on the Google search page to help increase website traffic along with traffic quality

SEO standard content is different from regular content, requiring articles aimed at readers to meet SEO criteria. This helps the website become more Google-friendly and get to the top easier and faster.

Criteria that need to be met when writing SEO content:

• Content shows accurate and clear information
• Know clearly about products and services
• The article has appropriate style
• Ensure the specified criteria for Title, H1, H2 tags, keywords...

Content Email Marketing

For businesses selling consumer and digital products..., Email Marketing is indispensable in SEO campaigns to promote products and services.

There are 3 important principles when writing Email Marketing Content that you need to remember:

• Write a concise title under 50 characters long, attractive and appealing to readers
• Content is clear, not rambling, to the point
• Do not use spam or promotional words such as advertising or free
• Use your name in Content Email Marketing

How to write Content Landing Page, Sale Page?

Content Landing Page, Sale Page are responsible for converting visitors into buyers. Therefore, writing this content is not easy. You have to create articles with content that attracts readers and must ensure SEO standards.

When writing Content Landing Page, Sale Page, you need to pay attention to the following issues:

• Choose long keywords and create many variations, keyword density from 3 to 4% of article content
• The article is of sufficient length depending on the product or service to build content of appropriate length, which should mostly be within less than 1000 words.
• Heading tags should be concise
• Landing pages and Sales pages need to be mobile friendly
• In the content article, use more images and videos to make the article more vivid and attractive.

Get information

The first important thing to be able to write quality, attractive content is to have very sharp content. To build such content, you need to carefully research the information you will write about. This helps you analyze details, select appropriate content and use words most accurately.

In addition, when you learn information, you will be able to analyze your competitors to make a difference in your content.

Make an outline for the Content article

The step of creating an outline for your article will help you build a clear and coherent layout, creating a clear connection for the whole article. You will be able to come up with ideas and complete articles quickly and with the best quality.

You can use the principle that many people believe is the 5Ws including When? Why? What? Who? Where? and 1 H is How? to build a complete outline.

Article title

In content articles, the title is especially important and is one of the factors that contribute to attracting readers. Readers will see the title first and to create appeal, the title needs to meet two criteria: arousing curiosity and showing the information the user is interested in and looking for.

Write an article

Content is like a magnet to retain readers longer and become customers. Therefore, you need to build an outline before starting to write the article so that the article is quality, concise and avoids going off topic.

Some notes to remember when writing articles:

• Choose keywords to use in the article
• Determine the target audience and purpose of the article
• Build an appropriate article length
• Integrating images and videos makes articles more attractive and lively.

Marketing Your Content

After we have learned how to write content that attracts readers, the last important thing to do is content marketing. To make content marketing not too difficult, you can do it by posting Guest posts on related blogs. Or you can use your own Social media... You can use many different ways to promote your articles.

Market your content articles

What is the structure of a standard SEO content article? This question is of interest to many SEO people because it is meaningful to help increase rankings on Google search pages and create attraction for readers. The standard structure for standard SEO articles is as follows:

Article title Title and SEO Title in content article

This is a particularly important first piece of information in an article that determines the access rate to your article or website. The more attractive and impressive the title is, the more likely it is to attract more people to view and follow your article. In addition, it is important to add keywords in the SEO title so that readers are sure they are searching for what they are looking for.

The length of a standard SEO Title is usually less than 70 characters and if it exceeds 70 characters, the title will not be displayed on the Google results page. Thus, it will be difficult for your article to reach readers.

Meta description

For SEO standard Content articles, we all see the appearance of Meta description. Meta description is the short description after the SEO Title whose main content is a brief introduction of the information mentioned in the article.

After you have created an attractive title, adding a Meta description will increase the likelihood of readers accessing the article. The standard description usually consists of 2 lines with a length of about 160 characters, not too long but also too short to summarize the content of the article.

Introduction (Sapo)

Whether or not an article really attracts readers depends greatly on the opening paragraph (Sapo). The opening paragraph is written in an attractive and attractive way, containing keywords and highlighting the content of the article, which will determine whether the reader continues reading or not.

The content of the article affects the Pageviews, Time on Site and Bounce Rate of the website. If the opening paragraph is good, the Pageviews and Time on Site parameters will increase and the Bounce Rate will decrease.

Headings in the article

In the standard SEO content article structure, Headings are indispensable topics in the article. It is simply understood as the table of contents in lesson plans, textbooks, essays, theses... that we often use. Heading 2 is the largest section and is gradually divided into Heading 6, but to keep the article coherent and avoid confusion, you should only stop at Heading 3.

SEO standard article outline

In addition to ensuring how to write content that attracts SEO standards and has the correct structure so that the article is rated better, you need to pay attention to the following factors:

Number of keywords, keyword density in the article

The reason keyword density is important for content articles is because Google's algorithm will scan the article and read the keywords to evaluate what topic the article is referring to? Words with a density of 2 to 5% are identified as the main keywords in the article.

Keywords should be in:

• SEO Title
• Meta Description
• Introduction (sapo)
• Heading
• Paragraphs of the article
• Conclusion
• Alt tag of the image

Internal Link and External link

These are also two factors to keep in mind for your SEO articles to be rated higher that you need to know.

Internal Link is a link that leads readers to other articles on your website. In the article, you should insert Internal Links of articles with high traffic and the same topic.

External link is a link that will lead readers to other websites. You need to pay special attention to this link because it can help your website get more visits but can also cause the website to be rated worse.

Alt tags in images

Content articles with additional Alt tags in the image will bring benefits for Google to better evaluate the article content. Inserting Alt tags into images will help Google understand exactly what your article is about, determine the correct message you want to convey, thereby helping the article be visited by many people.

Particularly note that optimizing images in articles and using Alt tags containing keywords will help increase the quality of your article.

AIDA Formula

When writing content, it is very important to arouse the reader's curiosity and direct the reader according to your wishes. Using the AIDA formula is the best solution to help you accomplish this goal quickly.

The order created for readers that SEO standard content writing skills need to follow includes:

• A: Attention means attention
• I: Interest means maintaining interest
• D: Desire means stimulating the reader's desire
• A: Action means purchase action

4A structure

The specific formula for writing articles according to the 4A structure is as follows:

• Aware is awareness
• Attitude is an attitude
• Act is action
• Act again is a repeated action

4C Formula

A good content article that attracts readers will need to follow the 4C formula including the following elements:

• Clear is clarity
• Concise is conciseness
• Compelling is persuasion
• Credible is trustworthy

4P structure

The popular and effective content creation structure consists of 4 parts:

• Part 1: Picture is Image
• Part 2: Promise is a Promise
• Part 3: Prove is Prove
• Part 4: Push is Motivation

APP Recipe

The APP formula is one of the formulas to help you create a good article in case you are stuck for ideas.

You can apply this writing method to your articles as follows:

• Agree is agreement
• Promise is a promise
• Preview is preview

APP method in content

PAS formula

Apply content marketing writing skills with the PAS formula in the following order:

• Problem: First need to identify the problem
• Agitate: Next is going deeper into the problem
• Slove: Finally, solve the problem

FAB Formula

The FAB formula helps you organize the content and messages you want to convey to readers into an engaging and engaging story.

Important factors to pay attention to in the FAB formula are:

• Features are features
• Advantages are advantages
• Benefits are benefits.

BAB (Before – After – Bridge) + Building a bridging model

BAB formula applies the bridging model with 3 basic steps: past, present and solution.

If you want to learn how to write attractive content, please refer to the following ways to improve your writing skills:

Read books diligently every day

Read books every day diligently to help increase your knowledge, expand your wealth of knowledge while increasing your vocabulary and forming a coherent thinking foundation before writing.

You can read a variety of book genres such as books about content, marketing, and specialized books written by good, experienced experts. You can also refer to sample content articles to learn and apply to your articles.

Practice writing a lot and regularly

One of the ways to write good content is to practice writing a lot, writing continuously and regularly. Through practice, writing skills will be increasingly improved and enhanced. This is the secret for you to create quality and perfect articles.

Learn and research carefully the content you need to write

Before writing, you need to learn carefully about the products and services that you will introduce in the article. Once you have grasped the important information and features about your product or service, you can write good content to convince customers.

Understand the 3 key points

3 key points you need to remember when writing content include:

• Create keywords for the article and the keywords must be related to the article topic. To track search traffic and plan keywords, use the “Keyword Research & Strategy with Keyword Planner” tool
• Research and understand your competitors' strengths and weaknesses in order to differentiate and highlight your products and services.
• Research information in Vietnamese and English

Detailed content planning

A detailed and appropriate content plan will be very important in creating articles with good and attractive content. This helps increase website visits and attract new customers.

Start your article with a question

The secret to writing an attractive content article is to always start with a question to create excitement and attract readers. Because this will arouse people's inherent curiosity to find answers.

With this strategy, you can definitely attract readers to follow your articles.

Use Split Testing for article title

Use Split Testing to choose the best title for your article. This method will help you compare 2 or more versions then evaluate and choose the most effective version.

A perfect Meta Description

Meta Description tags are short pieces of text and they have the ability to create appeal for readers so they can follow your content. To write the perfect title tag, you need to follow these principles:

• Meta Description tag must contain keywords
• Write the Meta Description tag in the form of a question to attract readers
• The length of the Meta Description tag is within appropriate limits.

Suggestions in advance about the next content to be mentioned

The tactic of "lure" readers about the content that is about to be mentioned is always effective in keeping readers longer with your article. Suggesting the next content in advance will make customers curious and interested in the next information.

Put the most important content that makes an impression at the top of the article

When readers search and access your article, if you want them to stay long to read the information in the article, you need to create an impressive opening paragraph. So put your most important content first so readers can find what they're looking for in your article.

Content is easy to read and understand

Make sure that the content article is easy to read, easy to understand, and uses appropriate vocabulary and style for the target audience. Avoid using indiscriminate terms that are boring, confusing, and difficult for readers to understand.

Update statistics and data

In content, there are statistics along with detailed, accurate data that will further contribute to improving the quality and reliability of the article. So you should apply this method to make your writing better, sharper and bring many benefits such as:

• Communicate specific benefits to readers
• Provide evidence and basis to prove the quality and reputation of your products and services
• Attract and create news for readers

The article is titled “Instructions” for hand-holding

For articles titled "Instructions", it is necessary to ensure that the instructions are detailed, easy to understand and truly practical for readers. The article can use screenshots to help readers easily visualize the steps. Besides, add videos to your articles that are both concise and more effective.

Avoid keyword stuffing

A mistake that many content articles often make is stuffing too many keywords. This not only does not improve rankings effectively, but also causes low-rated articles to be de-indexed by Google.

Check spelling errors with the Grammarly feature

When reading any article, if there are spelling errors, it will make the reader feel uncomfortable. According to statistics, about 76% of customers rate products and services poorly when they notice errors in the product. Therefore, all content needs to be carefully checked for spelling errors before posting. Using the Grammarly feature is a way for you to check spelling errors to avoid leaving mistakes.

What are the advantages of the Seo standard content writing service at Saco Ads?

• More than 12 years of providing services

Saco Ads with more than 12 years of experience providing website solutions ensures to meet all customer requirements. We serve a variety of business fields so Saco Ads can know exactly what each type of website your customer needs and bring value to readers.

Saco Ads – The most professional content writing unit

In addition, Saco Ads is currently doing diverse business with many different business fields with technology as the main focus. Therefore, we have extensive knowledge and can apply many different technologies to help plan content writing for customers most accurately and effectively.

• Saco Ads has more services than any other company in the same field

Saco Ads is a Digital Marketing service branch under Saco Inc with a variety of different business fields. In each business field, the company invests in and builds content articles with the deepest expertise. Furthermore, with the diversity in business fields, Saco can support and provide maximum services to help customers increase sales.

• A successful case study will be presented to demonstrate

With the goal of bringing keyword rankings for their products and services to TOP 1 of Google, customers will look for experts to write content for their website. Saco Ads with the latest content model today will show you the capacity of our content writing service. Make sure your website will reach the top quickly and maintain the highest ranking on Google's search page.

Refer to the process of writing Content for Website at Saco Ads

Step 1: Receive requests from customers about content and content topics to write about

Customers who want to use Saco Ads' content writing service will need to provide us with information such as: the topic of the article, what the customer's website is, and the customer needs to write product articles. or news articles...What is the content available on the customer's website? Saco Ads will then advise customers in detail about important issues to note.

Step 2: Create an Outline and Guideline for the article content

The next step is that the company's team of experts will create an Outline for the article. The Outline includes all sections, titles of each section, and within each section there will be a related Guideline. Guidelines are the requirements for an article and each topic.

The results to be achieved from this step include:

• Article outline is clearly titled
• Overall guideline for the entire article
• Each heading in the Outline with required Keyword
• Each topic includes specific Guidelines inside.

Step 3: The customer agrees and approves the Outline - Guideline, then the content writing job is officially done.